Yulianti Keke
Pengaruh komunikasi pemasaran terpadu terhadap brand awareness studi eksplanatif pengaruh komunikasi pemasaran terpadu terhadap brand awareness program studi manajemen transportasi dan logistik = The influence of integrated marketing communication imc through brand awareness explanatif study about the influence of integrated marketing communication imc through brand awareness of transportation and logistics management programs
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Monica Renata Goldi
Perencanaan program komunikasi pemasaran digital brand lokal Malva Dress "A Touch of Confidence" periode Agustus - Desember 2018 = Digital marketing communication plan local brand Malva Dress "A Touch of Confidence" (August - December 2018)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tugas Akhir
Budi Syahmenan
Penguatan brand equity melalui branding sebagai dasar perluasan merek = Strenghten the brand equity through branding at the basis for brand extension
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
Rand, Paul M.
Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business
McGraw-Hill , 2014
 Buku Teks
Annetha Ayu Amalia
Perencanaan program marketing public relations 'Kado Indah' untuk meningkatkan brand awareness KALA Watch = Marketing public relations program design 'Kado Indah' to improve KALA Watch's brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tugas Akhir