Melati Oktaviana Lestyan Putri
Pengaruh Pesan Iklan Dan Sponsorship Terhadap Kesadaran Merek Dan Citra Merek “Studi pada Pesan Iklan Shopee dan Sponsorship Liga Sepak Bola ‘Shopee Liga 1’ pada Lokapasar Online Shopee di Kalangan Pria Milenial” = The Influence of Advertising Messages and Sponsorship on Brand Awareness and Brand Image "Studies on Shopee Advertising Messages and Football League Sponsorship" Shopee Liga 1 "on Shopee Online Marketplace among Millennial Men"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis (Membership)
Mutiara Windalita
Pengaruh iklan Okezone.com di media cetak terhadap brand awareness = The effect of Okezone.com advertisement in printed media to create brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Paragitha Kusuma Wardhani
Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Lie Mikhail Efferin
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Fauzia Ratna Furi
Pengukuran kesadaran merek konsumen pada iklan outdoor (studi pada iklan outdoor merek freshcare dalam commuter line PT KAI Commuter Jabodetabek = The Measurement of brand awareness on outdoor advertising (studies in the outdoor advertising of freshcare in Commuter Line PT KAI Commuter Jabodetabek
2014
 UI - Skripsi (Membership)