Efek dari kegunaan halal label pada kosmetik yang dirasakan nilai yang dirasakan kepuasan dan peran keagamaan terhadap intensi pembelian kembali kosmetik halal = The effect of perceived usefulness of halal label on cosmetics perceived value satisfaction and role of religiosity toward repurchase intention of halal cosmetics

Pengaruh halal brand personality terhadap repurchase intention pada merek kosmetik Wardah = The influence of halal brand personality towards repurchase intention on Wardah brand cosmetics

Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)

Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah Indonesia - Studi Kasus Merek Wardah = Antecedents of Halal Brand Equity: A Study of the Halal Cosmetics Sector among Indonesian Muslimah Customers - Wardah Brand Case Study

Pengaruh dari Brand Image, Satisfaction, Trust terhadap Brand Loyalty Kosmetik Halal Wardah dengan Lovemarks sebagai Variabel Moderasi = The Impact of Brand Image, Satisfaction, Trust, on Brand Loyalty Halal Wardah with Lovemarks as Moderating Variables