Analisis pengaruh overall advertising involvement terhadap brand attitude serta dampaknya terhadap consumer behavior = Analysis of the effect of overall advertising involvement on brand attitude and its impact on consumer behavior

Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah

Hubungan terpaan iklan dengan afeksi terhadap sikap pada merek: studi kasus iklan transformasional di televisi = The relationship of advertising exposure with affection on brand attitude: case study of transformational advertising in television

Pengaruh Iklan CSR terhadap Reputasi Perusahaan (Studi kasus: Iklan CSR Pertamina) = The influence of CSR Advertising towards Corporate Reputation (case study: Pertamina's CSR Advertising)

Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)