Alternatif Pengukuran Tingkat Ekuitas Merek Menggunakan Analitika Media Sosial: Studi Kasus Top Brand Index = Alternatives for Measuring Brand Equity Using Social Media Analytics: A Case Study of Top Brand Index

Alternatif Pengukuran Tingkat Ekuitas Merek Menggunakan Analitika Media Sosial: Studi Kasus Top Brand Index = Alternatives for Measuring Brand Equity Using Social Media Analytics: A Case Study of Top Brand Index

Alternatif Pengukuran Tingkat Ekuitas Merek Menggunakan Analitika Media Sosial: Studi Kasus Top Brand Index = Alternatives for Measuring Brand Equity Using Social Media Analytics: A Case Study of Top Brand Index

Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)

Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya