When Cute Meets Shopping: Analisis Symbolic Representation, Self-Image Congruence, dan Emotional Value terhadap Impulse Buying, Attitude dan Dampak pada Purchase Intention (Studi Kasus pada Karakter Klasik Mickey Mouse dan Hello Kitty di UNIQLO) = When Cute Meets Shopping: Analysis of Symbolic Representation, Self-Image Congruence, and Emotional Value on Impulse Buying, Attitude and Impact on Purchase Intention (Case Study on the Classic Characters Mickey Mouse and Hello Kitty at UNIQLO)