Daniel Aditama
Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Ranti Amelia
Analisis studi kasus customer perceived value konsumen dewasa muda Indonesia terhadap merk Muji = Study case analysis Indonesian young adult consumer's customer perceived value to Muji
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Muhammad Adjie
Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Rizki Anindya
Pengaruh boikot konsumen yang termotivasi religious animosity pada brand image, loyalty, dan product judgment: studi kasus: the Coca-Cola Company di Indonesia = The influence of religious motivated consumer boycotts on brand image loyalty and product judgment: case study the Coca-Cola Company in Indonesia di Indonesia = The influence of religious motivated consumer boycotts on brand image loyalty and product judgment: case study the Coca-Cola Company in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Dinda Audy
Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja