Analisis Schwartz Motivational Value terhadap perilaku konsumen mengadopsi online shopping = Analysis of Schwartz Motivational Value towards consumer behavior in adopting online shopping

Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience

Penerapan model terintegrasi dalam memprediksi intensi konsumen untuk menulis ulasan online pada Zomato = Implementation of integrated model for predicting consumer's intention to write online review on Zomato

Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme

Perilaku konsumen = Consumer behavior