Sastia Yunanta Putri
Pengaruh experiential marketing terhadap customer word of mouth: studi pada Ikea Alam Sutera = The effect of experiential marketing on customer word of mouth: case of Ikea Alam Sutera
2017
 UI - Skripsi Membership
The Willingness to generate positive word of mouth marketing: The case of students in private universities in Jordan
 Artikel Jurnal
Selly Dita Arnyatanggi
Pengaruh Penerapan Experiental Marketing Terhadap Word Of Mouth Konsumen (Studi Pada Velvet Suite Blitzmegaplex Central Park) = The Influence Of Experiential Marketing To Consumer Word Of Mouth (Study On Velvet Suite Blitzmegaplex Central Park)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Farah Aulia Putri
Analisis pengaruh social media interaction terhadap emotional attachment brand relationship quality dan word of mouth studi kasus festival musik di Jakarta dan Depok = The effect of social media interaction on emotional attachment brand relationship quality and word of mouth case study music festivals in Jakarta and Depok
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Sisca Aulia
Pengaruh kualitas layanan terhadap kepuasan dan word of mouth di perguruan tinggi swasta = Effect of service quality satisfaction and word of mouth in public university
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)