Meidila Kania
Pengaruh electronic word of mouth terhadap minat beli konsumen : studi pada testimonial di thread (lapak) forum jual beli Kaskus = The influence of electronic word of mouth to purchase intention : study on testimonial in thread forum jual beli Kaskus
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Marco Anthony
Analisis motif pendorong konsumen untuk menyebarkan electronic word mouth di forum jual beli kaskus = Analyzing Motives That Drive Consumer to Spread Electronic Word of Mouth in Forum Jual Beli Kaskus / Marco Anthony
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Nasution, Ahmad Razzaq Fadillah
Pengaruh Electronic Word of Mouth terhadap Minat Beli melalui Brand Image pada Secondary Market Industri NFT (Studi pada Marketplace OpenSea) = The Impact of Electronic-Word-of-Mouth Towards Purchase Intention Through Brand Image on NFT Industry's Secondary Market (Study on OpenSea Marketplace)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Rosi Dyah Cahyani
Pengaruh Word of Mouth (WOM) terhadap minat beli produk mobile WiFi 4G bolt: studi pada mahasiswa Universitas Indonesia = The effect of Word of Mouth (WOM) on consumer purchase intention of mobile WiFi 4g bolt: case study of students on Universitas Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Conny Yuanita
Pengaruh word-of-mouth tentang perusahaan jasa terhadap keputusan pembelian konsumen (perfect10 model management) = The impact of word of mouth about service company towards customer purchase decision (perfect10 model management)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)