Mu`tiaul Fathoni
Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Marsha Windira
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Aisyah
Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Rahmi Attika Karinaputri
Pengaruh citra merek terhadap loyalitas merek scotch brite tm = The influence of brand image towards brand loyalty scotch brite tm brand
Fakultas Ilmu Administrasi Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Aulia Dyah Rahmayanti
Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)