Onward : how Starbucks fought for its life without losing its soul

Pengaruh persepsi khalayak tentang logo baru Starbucks 2011 terhadap pembentukan Brand Image Product (studi: konsumen Starbucks Perpustakaan Pusat Universitas Indonesia, 2011)

Pengaruh iklan dan promosi penjualan terhadap kekuatan merek Starbucks Coffee Indonesia = The impact of advertising and sales promotion toward brand equity Starbucks Coffee Indonesia

Pengaruh customer perceived value terhadap word of mouth pelanggan Starbucks coffee Universitas Indonesia = The effect of customer perceived value to word of mouth by customer of Starbucks coffee University of Indonesia

Sebuah Studi tentang Hubungan antara Sensory Experience, Consumer Emotions, Behavioral Intention, dan Buying Behavior: Studi Kasus Starbucks di Jabodetabek = A Study of the Relationships among Sensory Experience, Consumer Emotions, Behavioral Intention, and Buying Behavior: The Case Study of Starbucks in the Greater Jakarta