Fenich, George G.
Meetings, expositions, events, and conventions : an introduction to the industry
Pearson, 2019
 Buku Teks
Louw, Andre M.
Ambush marketing and the mega-event monopoly: how laws are abused to protect commercial rights to major sporting events
[T. M. C. Asser Press, ], 2012
 eBooks
Hutabarat, Penny
The influence of sponsor-event congruence in sponsorship of music festivals
Universitas Indonesia, 2014
 Artikel Jurnal
Ayu Nenden Assyfa Putri
Analisis Pembentukan Pemahaman Konsumen dalam Mengikuti Marketing Event di Masa Pandemi Covid-19. = Consumer Understanding Formation in participating in Marketing Events during Covid-19.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
How to universities promote economic growth
The World bank, 2007
 Buku Teks