Moffitt, Sean
Wiki brands: reinventing your company in a customer-driven marketplace
McGraw-Hill, 2011
 Buku Teks
Herry Mirza Putera; Lukman Ganis
Analisa pemasaran dengan konsep customer driven company di Bank Niaga
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
 UI - Tugas Akhir
Manurung, Ronaldo S.
Analisa pemasaran dengan konsep customer driven company di perusahaan jasa pelayanan radio trunking PT. XYZ
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2002
 UI - Tesis Membership
Khairunnisa Nirmala Devi
Pemaknaan khalayak terhadap citra merek perusahaan dalam storytelling kampanye perusahaan: studi kampanye "Mulai aja dulu" Tokopedia = Audience reception towards company's brand image on the company storytelling campaign: study "Mulai aja dulu" Tokopedia campaign
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Melati Oktaviana Lestyan Putri
Pengaruh Pesan Iklan Dan Sponsorship Terhadap Kesadaran Merek Dan Citra Merek “Studi pada Pesan Iklan Shopee dan Sponsorship Liga Sepak Bola ‘Shopee Liga 1’ pada Lokapasar Online Shopee di Kalangan Pria Milenial” = The Influence of Advertising Messages and Sponsorship on Brand Awareness and Brand Image "Studies on Shopee Advertising Messages and Football League Sponsorship" Shopee Liga 1 "on Shopee Online Marketplace among Millennial Men"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis Membership