Wimala Puspa Enggaringtyas
Evaluasi strategi saluran distribusi online berdasarkan loyalitas merek : studi kasus produk perawatan kulit wanita = Evaluation for online distribution channel strategy based on brand loyalty : a case study of woman skin care product
Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Dewi Silvialestari
Analisis strategi komunikasi pemasaran terhadap pembentukan ekuitas merek (studi kasus: strategi komunikasi pemasaran advertising sales promotion event experience dan public relations publicity produk rumah tangga kategori pelicin pakaian) = Analysis of marketing communication strategy of brand equity establishment case study marketing communication strategy advertising sales promotion event experience and public relations publicity of household product brand of wrinkle release spr / Dewi Silvialestari
2015
 UI - Tesis (Membership)
Anak Agung Ayu Dita Suci Pramesti
Program komunikasi pemasaran mengacu pada hedonic shopping motives: perencanaan strategi komunikasi pemasaran dalam meningkatkan brand awareness merek perawatan kulit wajah Chavvoskin = Marketing communications program refer to hedonic shopping motives: marketing communications strategy to increase brand awareness of facial skin care brand Chavvoskin
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tugas Akhir
Edelina Melisa
Analisa strategi pemasaran pada aspek promosi dengan pendekatan sistem dinamis: studi kasus produk FMCG = System dynamics approach for promotion in marketing strategy analysis : a study case of fast moving consumer goods product
Fakultas Teknik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Yoan Ferino
Riset pemasaran dalam perencanaan strategi pemasaran produk baru : studi kasus produk teh dalam kemasam merek X = Marketing research in build the marketing strategy plan for new product : case study ready consumption tea product with brand X
Fakultas Teknik Universitas Indonesia, 2005
 UI - Skripsi (Membership)