Ju Yeon Lee
Pengaruh kesadaran dan citra sponsorship pada hubungan keterlibatan olahraga niat pembelian konsumen = Effect of Sponsorship Awareness and Image on the Sports Involvement-Consumer Purchase Intention relationship
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Taufiq Nur
Analisis pengaruh relationship quality antara penggemar dan tim olahraga terhadap attitude toward a sponsor studi kasus sponsorship kacang dua kelinci pada Real Madrid FC = The impact of relationship quality between fans and sport team to attitude toward a sponsor case study sponsorship kacang dua kelinci to Real Madrid FC
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Matheus Feriko Wibowo
Pengaruh sports sponsorship terhadap attitude towards sponsor dan purchase intention : Studi kasus Garuda Indonesia = Sports sponsorship effect on attitude towards sponsor and purchase intention : A case study of Garuda Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Alvin Wiradarma
Pengaruh kerjasama sponsor dengan klub sepakbola dalam meningkatkan brand credibility, brand attitude, dan purchase intention. studi kasus: you C 1000 dan adidas dengan manchester united di indonesia = The effect of football club sponsorship to increase brand credibility brand attitude and purchase intention case study you C 1000 and adidas with Manchester United in Indonesia
2017
 UI - Tesis Membership
Iksan Basuki
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership