Ajie Prio Prasetyo
Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
Ghina Maulanny Gani
Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Aries Susanty
The relationship between brand equity, customer satisfaction, and brand loyalty on coffee shop: study of excelso and starbucks. / Aries Susanty, Eirene Kenny
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
 Artikel Jurnal
Muhammad Naufal Makarim
PENGARUH SPECTATOR-BASED BRAND EQUITY (SBBE) TERHADAP BEHAVIORAL INTENTIONS PADA FAN CLUB MEMBERS & NON-FAN CLUB MEMBERS KLUB SEPAK BOLA = The Effect of Spectator-Based Brand Equity on Behavioral Intentions in Football Club
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Aprianty Ramannisa
Analisis pengaruh sumber-sumber online brand equity terhadap repurchase intention : studi kasus pada cotton ink = Analysis the effect of sources of online brand equity to repurchase intention : a case study of cotton ink
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)