Widya Triasih Laraswaty
Pengaruh firm-created dan user-generated social media communication terhadap brand awareness / association, brand loyalty dan perceived quality: Studi pada media sosial youtube wardah di DKI Jakarta = The Effect of firm-created and user-generated social media communication on brand awareness / association, brand loyalty and perceived quality: A Study on social media youtube Wardah in DKI Jakarta
Fakultas Ilmu Adminstrasi Universitas Indonesia , 2021
 UI - Skripsi (Membership)
Hemas Dewi Arum
Analisis peran brand ambassador kosmetik wardah dalam membangun brand image dan brand awareness = An analysis of brand ambassador's role on wardah cosmetics in building brand image and brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Andriyani Tri Widilistiani
Analisa pengaruh bauran promosi dan pelayanan terhadap brand awareness suatu studi kasus : jasa pemasaran apartemen plaza senayan di fpdsavilla
2000
 UI - Tesis (Membership)
Kurnia Ibnu Azhari
Pengaruh perceived service quality of endorsed brand parent brand reputation dan attitude toward endorsed brand terhadap endorsed brand loyalty = The effect of perceived service quality of endorsed brand parent brand reputation and attitude toward endorsed brand on endorsed brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Taufik Abdullah
Analisis brand image melalui pengukuran brand awareness, perceived quality dan brand loyalty dari es krim merk wall's di Indonesia
2001
 UI - Tesis (Membership)