Aditya Rakhmat
Rencana strategi komunikasi pemasaran terpadu Indonesia Journey = Integrated marketing communication plan strategy of Indonesia Journey
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Elsa Mayasari
Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis Open
Rizki Purwaningtiyas
Rencana program komunikasi pemasaran Citilink - Garuda Indonesia = Integrated marketing communications plan Citilink - Garuda Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Skripsi Open
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks
Blakeman, Robyn, 1958-
Integrated marketing communication : creative strategy from idea to implementation
Rowman & Littlefield, 2015
 Buku Teks