Shinta Tri Astika
Pengaruh kredibilitas endorser selebriti terhadap minat beli konsumen studi pada iklan shampo l oreal versi dian sastro = The impact of celebrity endorser credibility on consumen purchase intention study on l oreal shampoo advertisement dian sastro's version / Shinta Tri Astika
Fakultas Ilmu Administrasi Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Noviza Gealdia
Pengaruh celebrity credibility dan brand credibility pada consumer based brand equity studi kasus konsumen L'oreal Paris = The effect of celebrity credibility and brand credibility on consumer based brand equity case study consumer of L'oreal Paris / Noviza Gealdia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Gorga Leonardo
Pengaruh kredibilitas selebriti sebagai model iklan terhadap niat pembelian : studi kasus Agnes Monica, Dian Sastro, Deddy Mizwar dan Komeng = The influence of celebrity endorser credibility toward purchase intention : case study : Agnes Monica, Dian Sastro, Deddy Mizwar, Komeng
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Shoffan Ardhika Wijoyo
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Palagan Ankasaniscara
Analisis pengaruh Celebrity Endorsement pada Brand Image terhadap keputusan pembelian: studi kasus Peter Says Denim = Analysis of influence celebrity endorsement in brand image towards purchase decision: case study Peter Says Denim
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)