Firmanzah
Subsidiary perspective of coordination mechanisms on localization decisions, working environment, marketing engagement and new product performance
University of Indonesia. Faculty of Economics, 2009
Artikel Jurnal
Cundiff, Edward W.
Basic marketing, concepts environment and decisions
Prentice-Hall, 1964
Buku Teks
Firmanzah
Successful new product launching (npl) in the local market : bridging standardization and localization
Salemba Empat, 2009
Buku Teks
New Product Development (NPD) process in subsidiary : information perspectives
Artikel Jurnal
Firmanzah
New product development (NPD) process in subsidiary: information perspectives
University of Indonesia. Faculty of Economics, 2008
Artikel Jurnal