Mohammad Imansyah Noor Wihadi
Studi antar budaya mengenai pengaruh rasa takut kepada perilaku terhadap produk pengalaman yang pasti: perspektif evolusioner = A cross cultural study of influence of fear on attitude towards certain experience product an evolutionary perspective
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity
Essex Pearson, 2013
 Buku Teks
Keller, Kevin Lane
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008
 Buku Teks
Darmadi Durianto
Brand equity ten: strategi memimpin pasar
Gramedia Pustaka Utama , 2004
 Buku Teks SO
Sandi Baratha
Pengaruh latar belakang agama konsumen dalam pemilihan produk/jasa
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2000
 UI - Tesis Membership