Analisis pengaruh identifikasi diri kepuasan partisipasi dan promosi anggota komunitas terhadap loyalitas merek yang dibangun dalam komunitas virtual (Studi kasus pada Komunitas Virtual ID-Android) = The analysis on effects of self identification satisfaction participation and promotion for community members to build brand loyalty in a virtual community (Case study on Virtual Community of ID-Android) / Agus Hamonangan Marpaung

The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi

Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada Merek Kecantikan Lokal Indonesia = The Effect of Consumer Participation on Consumer Brand Engagement and Brand Loyalty: The Study on Indonesian Local Beauty Brand

Tindakan Konektif pada Gerakan Sosial Online: Analisis SNA dan Netnografi pada Tagar #BeraniJujurPecat vs #KPKKiniLebihBaik = Connective Action on Online Social Movements: SNA and Netnography #BeraniJujurPecat vs #KPKKiniLebihBaik

Peran Brand Identification dan Social Media terhadap Community Participation dalam membentuk Brand Authenticity, Brand Relationship Quality, serta Brand Resonance: Studi Komparasi Komunitas Merek Vigilante dan Firm Initiative = The Role of Brand Identification and Social Media on Community Participation in Forming Brand Authenticity, Brand Relationship Quality, and Brand Resonance