Hanna Puspita
Rancangan penelitian persepsi konsumen remaja putri terhadap basic fragrance produk baru (studi penetapan brand name, communication plan, dan pricing) = Research Design of consumer's perception to basic fragrance of new product (study for determining brand name, communication plan, and pricing)
Fakultas Psikologi Universitas Indonesia, 2004
 UI - Tesis Membership
Khairunnas
Analisis pengaruh Brand Identity Design terhadap proses pembentukan Brand Awareness studi kasus : Nordhenbasic = analysis of influence brand identity design towards the process of creating brands awareness : case study nordhenbasic
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open
Cyndi Adissa Lianita
Representasi identitas brand pada ruang interior dan pengaruhnya terhadap konsumen = Representation of brand identity through interior and its influences to consumers / Cyndi Adissa Lianita
Fakultas Teknik Universitas Indonesia, 2014
 UI - Skripsi Membership
Inten Dewi Anggraeni
Ikea sebagai representasi Swedia: identitas nasional dan diplomasi publik = Ikea as Swedish representation national identity and public diplomacy / Inten Dewi Anggraeni
2018
 UI - Tesis Membership
Wheeler, Alina
Designing brand identity
Wiley, 2006
 Buku Teks