Eva Latifah
Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah
2013
 UI - Tesis (Membership)
Yohana Yose Gunawan
Analisis pengaruh e-lifestyle terhadap internet advertising avoidance = The effect of e lifestyle on internet advertising avoidance
2016
 UI - Skripsi (Membership)
Slamet Liana Rahmasari
Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
 Buku Teks