Eagle, Lynne
Marketing communications
Taylor & Francis Group, 2015
 Buku Teks
Egan, John, 1952-
Marketing communications
Sage Publications, 2015
 Buku Teks
Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
 Buku Referensi
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
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