Sheehan, Brian
Loveworks: haw the world top marketers make emotional connection to win in the marketplace
PowerHouse Books, 2013
 Buku Teks
Fauzia Ratna Furi
Pengukuran kesadaran merek konsumen pada iklan outdoor (studi pada iklan outdoor merek freshcare dalam commuter line PT KAI Commuter Jabodetabek = The Measurement of brand awareness on outdoor advertising (studies in the outdoor advertising of freshcare in Commuter Line PT KAI Commuter Jabodetabek
2014
 UI - Skripsi (Membership)
Elfath Mukhlisa
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Luciana
Contextual advertising marketing plan internationalsnack.com
2012
 UI - Tesis (Open)
Sean Albert Kendro
Perbandingan daya tarik iklan emosi takut, humor, dan rasional terhadap memori dan sikap pada iklan e-commerce berbasis video = Comparing advertising appeal of fear, humor, and rational towards memory and attitude on video based e-commerce advertising
2016
 UI - Skripsi (Membership)