Sheehan, Brian
Loveworks: haw the world top marketers make emotional connection to win in the marketplace
PowerHouse Books, 2013
 Buku Teks SO
Fauzia Ratna Furi
Pengukuran kesadaran merek konsumen pada iklan outdoor : studi pada iklan outdoor merek freshcare dalam commuter line PT KAI Commuter Jabodetabek = The Measurement of brand awareness on outdoor advertising : studies in the outdoor advertising of freshcare in Commuter Line PT KAI Commuter Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Mirsa Shafira
Semiotika dalam Lima Iklan Digital Restoran Fast Food di Belanda = Semiotics in Five Digital Advertisements for Fast Food Restaurants in the Netherlands
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2021
 UI - Tugas Akhir
Elfath Mukhlisa
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Luciana
Contextual advertising marketing plan internationalsnack.com
2012
 UI - Tesis Open