Nindiya Kirana
Costumer based brand equity merek-merek private label hero supermarket
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Tesis (Open)
Ksatria Rizki Riza
Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Geo Adhyatma Zenkusuma
Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian Sepatu Daur Ulang: Efek Moderasi Green Brand Knowledge = Factors Influencing Recycled Shoes Purchase Intention: Moderating Role of Green Brand Knowledge
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Shintia Devi Permatasari
Analisis Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam industri Hypermarket : studi kasus Hypermarket Carrefour = Analysis of Equity Drivers, Customer-Based Brand Equity, and Customer Loyalty in Hypermarket industry : study case Hypermarket Carrefour
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Lumban Gaol, Meylisa
Analisis citra merek JanSport di kalangan penggunanya; studi pada mahasiswa FISIP UI pengguna Jansport = Analysis of JanSport's brand image based on its customers view; study on social politic student of Universitas Indonesia / Meylisa Lumban Gaol
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi (Membership)