Pengaruh brand image terhadap minat beli konsumen : studi pada maskapai penerbangan Lion Air sebagai low cost carrier = The influence of brand image toward purchase intention : study on Lion Airlines as a low cost carrier

Pengaruh reputasi perusahaan terhadap kepercayaan, identifikasi, dan komitmen konsumen serta rencana pembelian pada penerbangan low cost carrier rute Jakarta-Surabaya = Company reputation towards trust identification and commitment on purchase intention in low cost carrier flight on Jakarta-Surabaya route

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Pengaruh country of origin terhadap consumer purchase intention melalui brand image dan brand evaluation pada target konsumen skincare Laneige di Jakarta = The effect of country of origin towards consumer purchase intention through brand image and brand evaluation on Laneige skincare target consumer in Jakarta

Analisis Pengaruh Consumer?s Brand Attitude terhadap Purchase Intention pada Merek Milik Influencer di Indonesia = Analysis of Consumer’s Brand Attitude on Purchase Intention towards Influencer Owned Brand in Indonesia