Indah Tri Novita
Analisis Pengaruh Media Sosial Terhadap Loyalitas Merek (Studi: Fan Page Facebook Susu Pertumbuhan di Indonesia) = The Analysis of Social Media Effect to Brand Loyalty (Study Case: Facebook Fan Page for Growing Up Milk in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Tb. Putera Adi Perdana
Perencanaan program periklanan Pocari Sweat kemasan 2 liter tahun 2010
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open
Risha Karina
Pengaruh kepribadian konsumen terhadap brand engagement berdasarkan prilakunya di facebook (studi kasus: facebook Fan Page 98,7 Gen Fm) = Impact analysis of personal traits towards brand engagement depends on their behavior on facebook case (study facebook Fan Page Gen Fm)
2016
 UI - Skripsi Membership
Andina Ayu Mutya
Analisis pembentukan kepribadian merek melalui aktivitas periklanan : studi deskriptif pengaruh elemen iklan televisi produk Pocari Sweat versi Beach House = Analysis of brand personality formation through advertising activities : descriptive study element of TVC Pocari Sweat Beach House version / Andina Ayu Mutya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership
Rifa Rizqi Simponi
Analisis Customer Engagement pada penggunaan sosial media Twitter : studi pada akun Twitter Pocari Sweat = Analysis Customer Engagement of social media Twitter : account Pocari Sweat
Universitas Indonesia, 2013
 UI - Skripsi Membership