Analisis strategi In-Store Merchandising dalam mempengaruhi perilaku pembelian : Studi terhadap brand kosmetik Etude House Indonesia = Analysis of In-Store Merchandising strategy in influencing buying behavior : A Study on cosmetic brand Etude House Indonesia

Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House

Pengaruh country of origin terhadap brand image kosmetik Korea Selatan pada Mahasiswi Program Sarjana FISIP UI (Studi pada pembelian online dan offline merek etude house) = The effect of country of origin on South Korean's cosmetic brand image on College Student in FISIP UI (Study of online and offline purchase brand etude house)

Pengaruh hallyu terhadap gaya berpakaian mahasiswa bahasa dan kebudayaan Korea Universitas Indonesia angkatan 2013 = The Impacts of hallyu towards the fashion style of Korean literature and culture students University of Indonesia batch 2013

Analisis store environment dan pengaruhnya terhadap pendekatan perilaku konsumen melalui mediasi cogntive dan affective : studi kasus pada Store Etude House = Analysis store environment and the effect on approach consumer behaviour with mediation cognitive and affective : case study on Etude House