Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta

Efek Interaksi Media Sosial pada Emotions, Brand Relationship Quality, Brand Anthropomorphism dan Word of Mouth pada Festival Musik Java Jazz = The effects of social media of Emotions, Brand Relationship Quality, Brand Anthropomorphism and Word of Mouth toward Java Jazz Festival

Faktor-faktor eksternal yang memengaruhi purchase intention konsumen terhadap sepatu running di kota Jakarta = External factors that influence consumer purchase intention toward running shoes in Jakarta

Studi mengenai brand transgression dan brand relationship closeness serta implikasinya pada brand behavioral intention = The study of brand transgression and brand relationship closeness its impact toward brand behavioral intention

Pengaruh e-service quality terhadap customer repurchase intention melalui customer satisfaction pada Zalora Indonesia = The effect of e-service quality towards customer repurchase intention through customer satisfaction on Zalora Indonesia