Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy

Analisis Pengaruh Discount Framing Terhadap Brand Reputation dan Brand Image pada Purchase Intention dan Actual Behaviour Dalam Melakukan Pembelian Makanan Secara Online Melalui Fitur Layanan GoFood Pada Masyarakat Jabodetabek = Analysis the Effect of Discount Framing on Brand Reputation and Brand Image on Purchase Intention and Actual Behavior in Buying Food by Online Through GoFood Service Feature in Jabodetabek

Efek sifat sifat psikologis pada sikap terhadap brand dan intensi pembelian pengetahuan konsumen sebagai efek moderasi = Psychological traits effect on brand attitude and purchase intention consumer knowledge as moderation effect

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)