Analisis kelompok rujukan dengan daya tarik selebriti : Studi kasus terhadap Velove Vexia sebagai Brand Ambassador produk Maybelline New York = Analysis of reference group with celebrity appeal : Case study of Velove Vexia as Brand Ambassador for Maybelline New York

The effect of celebrity's credibility on intention to donate in non profit organization = Pengaruh kredibilitas selebriti pada intensi donasi di organisasi nirlaba

Perbandingan antara kredibilitas selebriti dan kredibilitas perusahaan terhadap intensi konsumen membeli tiket pesawat = Comparing celebrity credibility and corporate credibility toward consumer's purchase intention of airlines ticket

Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah

Pengaruh kepribadian selebriti terhadap kesesuaian selebriti dengan produk yang dibawakannya dan sikap positif konsumen remaja studi kasus pada grup vokal coboy junior sebagai brand endorser produk teajus PT. Wings Indonesia = The influence of celebrity s perceived personality towards celebrity s suitability and teenager consumer s positive attitude on coboy junior as brand endorser of teajus PT. Wings Indonesia