Namanda
Analisis pengaruh brand awareness, perceived quality dan brand association terhadap brand loyalty Surya Promild = The effect brand awareness perceived quality and rand association on brand loyalty Surya Promild
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Taufik Abdullah
Analisis brand image melalui pengukuran brand awareness, perceived quality dan brand loyalty dari es krim merk wall's di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Tesis Membership
Sinaga, Paramita
Analisis pengaruh monetary dan non-monetary sales promotion terhadap brand awareness, perceived quality, dan brand loyalty perusahaan ritel : studi kasus PT. Carrefour Indonesia = The analysis of influence of monetary and non-monetary sales promotion toward brand awareness, perceived quality, and brand loyalty in retail : case study PT. Carrefour Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Widya Triasih Laraswaty
Pengaruh firm-created dan user-generated social media communication terhadap brand awareness / association, brand loyalty dan perceived quality: Studi pada media sosial youtube wardah di DKI Jakarta = The Effect of firm-created and user-generated social media communication on brand awareness / association, brand loyalty and perceived quality: A Study on social media youtube Wardah in DKI Jakarta
Fakultas Ilmu Adminstrasi Universitas Indonesia , 2021
 UI - Skripsi Membership