Pengaruh human-pet relationship terhadap willingness to purchase premium pet care : study case di Indonesia = The influence of human-pet relationship on willingness to purchase premium pet care : study case in Indonesia

Peran Antropomorfisme pada Human-Like Virtual Influencer Sebagai Social Media Endorser Terhadap Kepuasan Pengalaman dan Intensi Pembelian di Media Sosial = The Role of Anthropomorphism in Human-Like Virtual Influencer as Social Media Endorser Towards Satisfaction With Experience and Purchase Intention on Social Media

The wisdom of dolphins

Antropomorfisme dalam komunikasi pemasaran pengaruh demonstrasi antropomorfik terhadap persepsi keampuhan produk dan intensi membeli = Effect of anthropomorphic demonstration on perceived product efficacy and purchase intention

Ketika Kayau menjadi pilihan: peran arketipe budaya dalam mengubah Orang ―Biasa menjadi ―pelaku Kayau = Understanding Kayau: the role of cultural archetype in turning ordinary people into Kayau Perperator