Kalista Adi Darmawan
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Ayu Anatul Ramadhan
Analisis tahapan keterlibatan pelanggan transportasi online (studi aspek komunikasi konsumen dan pengemudi Go-Jek) = Analysis customer engagement of online transportation research the communication of Go-Jek's consumer and driver
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis (Membership)
Iswara Aji Pratama
Pengaruh gamification dalam membangun brand loyalty melalui perceived value dan customer satisfaction (kasus pada go-points layanan dari Go-Jek) = The effect of gamification in building brand loyalty through perceived value and customer satisfaction case of go-points service from Go-Jek
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis (Membership)
Suswandoyo Biyoga
Penggunaan electronic word of mouth sebagai output dari customer satisfaction dan service quality (studi kasus jasa layanan transportasi Go-jek) = Electronic word of mouth usage as output of service quality and satisfaction (case study of transportation service Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Hana Talitha Rahmanazuri
Analisis loyalitas pelanggan go-jek di Jabodetabek studi pada loyalty program go-jek Indonesia = Analysis of customer loyalty at go-jek in jabodetabek focusing on loyalty program by go-jek Indonesia
2017
 UI - Skripsi (Membership)