Peranginangin, Gerha Jayamala
Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Meidila Kania
Pengaruh electronic word of mouth terhadap minat beli konsumen : studi pada testimonial di thread (lapak) forum jual beli Kaskus = The influence of electronic word of mouth to purchase intention : study on testimonial in thread forum jual beli Kaskus
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Richwan Muhamad Ericska
Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Octaviantika Benazir Kumala
Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali
2012
 UI - Skripsi (Open)
Safira Syahdani Guci Fahmy
Analisis Pengaruh Electronic Word of Mouth (eWOM) Pada Consumers Purchase Intention di Social Commerce (S-Commerce) Aplikasi TikTok = Analysis of The Influence of Electronic Word of Mouth (eWOM) on Consumers Purchase Intention in Social Commerce (S-Commerce) TikTok Application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)