Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention

Analisis pengaruh social media influencer's source credibility terhadap brand attitude: studi pada social media influencer Rachel Vennya pada merek sate taichan "Goreng" = The impact of social media influencer's source credibility on brand attitude: study on Rachel Vennya as a social media influencer for the sate taichan "Goreng" brand