Nadia Putri Prianti
Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Elsa Mayasari
Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Nadia Theodora
Analisis Hubungan Elemen-Elemen Komunikasi Pemasaran Terpadu (Integrated Marketing Communication) Terhadap Dimensi-Dimensi Dalam Ekuitas Merek (Brand Equity)(Studi Kasus Pada Merek FMCG: Indomie) = Relationship Analysis between Elements of Integrated Marketing Communication Towards The Dimensions of Brand Equity-(Case Study: Indomie as FMCG Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis (Membership)
Saniya
Analisis strategi pemasaran online pada brand komersial dalam membentuk loyalitas pelanggan studi terhadap brand victoria s secret pink = Analysis of commercial brand online marketing strategy in building customer loyalty a study of victoria s secret pink brand
[, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia], 2014
 UI - Makalah dan Kertas Kerja
Haniv Damarjati
Analisis strategi komunikasi pemasaran terhadap brand equfgv kartu kredit = Marketing communication strategy analysis in term of credit card brand equity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis (Open)