Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta

Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy

Pengaruh Perceived Brand Leadership Terhadap Consumer Satisfaction dan Repurchase Intention (Studi pada E-commerce Shopee) = The Effect Of Perceived Brand Leadership On Consumer Satisfaction and Repurchase Intention (Study On E-Commerce Shopee)

Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator

Pengaruh Contactless Marketing terhadap Customer Satisfaction dan Revisit Intention (Studi pada Brand Fashion H&M) = The Influence of Contactless Marketing on Customer Satisfaction and Revisit Intention: A Study on Brand Fashion H&M