Giovanni Dyosa
Analisis pengaruh perceived usefulness, perceived ease of use, brand image, dan attitude towards using terhadap purchase intention perangkat Apple watch = The influence of perceived usefulness perceived ease of use brand image and attitude towards using on purchase intention of Apple watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Pohan, Cut Putri
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Dien Zakiyyah
Analisis variabel-variabel yang berpengaruh terhadap brand equity private label: studi kasus pada Slurpee 7 eleven = Analysis of variables affecting the brand equity private label: case study on Slurpee 7 eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Marpaung, Ella Stephany
Pengaruh online consumer review terhadap brand attitude: studi pada Skincare Nature Republic = Effect of online consumer review toward brand attitude: study on Nature Republic skincare
2018
 UI - Skripsi Membership
Andriesty Kusumaningrum
Pengaruh brand image L’Oréal terhadap minat beli produk L’Oréal men expert : studi pada konsumen pria di Jakarta = The influence of L’Oréal brand image towards the purchase intention of L’Oréal men expert product : study of men in Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership