Griffin, Jill
Customer loyalty : menumbuhkan dan mempertahankan kesetiaan pelanggan
Erlangga, 2005
 Buku Teks
Muhammad Faishal Aqsadewa
Pengaruh Customer Engagement melalui Media Sosial Instagram terhadap Customer Loyalty pada Pelanggan Somethinc di Indonesia = The Effect of Customer Engagement through Instagram Social Media on Customer Loyalty towards Somethinc’s Customers in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Yugi Yayu Rahayu
Analisa proses customer value dalam membentuk loyalitas pelanggan jasa layanan purna jual (studi kasus pada AUTO 2000 Karawang) = Analysis the process of customer value of the after sales service in establishing customer loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
Dian Sophia Ulfa
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis (Membership)
Felicia Clara
Perancangan Strategi dalam Meningkatkan Loyalitas Pelanggan pada UMKM Perhiasan Emas Berdasarkan Customer Lifetime Value dan Recency, Frequency, and Monetary = Strategy Design in Increasing Customer Loyalty of Gold Jewelry MSMEs Based on Customer Lifetime Value and Recency, Frequency, and Monetary
Fakultas Teknik Universitas Indonesia, 2022
 UI - Skripsi (Membership)