Pengaruh orientasi pasar pada kecepatan inovasi dan kinerja produk baru : studi kasus pada produk rumah tangga industri manufaktur PT. Maspion = The effect of market orientation on innovation speed and new product performance : case studies on home appliances PT. Maspion manufacturing industry

Blue ocean strategy (strategi samudra biru): ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Inside corporate innovation : strategy, structure, and managerial skills

Pengaruh pangsa pasar terhadap biaya inovasi dan dampak inovasi terhadap kinerja = The effect of market share against innovation and the impact of innovation on performance