Pengaruh negara asal terhadap minat beli telepon pintar Xiaomi = The influence of country of origin toward purchase intention of smartphone Xiaomi

Pengaruh brand image terhadap customer satisfaction dan loyalty intention pada pengguna Smartphone Xiaomi di Jakarta = The Effect of brand image on customer satisfaction and loyalty intention on Xiaomi Smartphone users in Jakarta

Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials

Dampak publisitas negatif terhadap consumer attribution, brand equity, dan purchase intention: studi kasus terhadap Garuda Indonesia = The Impact of negative publicity on consumer attribution, brand equity, and purchase intention: the case study of Garuda Indonesia

Measuring perceptions of prestige: a conceptual framework of consumer behaviour that seeks prestige = Mengukur persepsi prestise: kerangka konseptual perilaku konsumen yang mencari prestise