Adhi Irawan, Author
Analisa positioning bank muamalat indonesia terhadap bank syariah mandiri melalui penelitian brand image dan service quality
2004
 UI - Tesis (Membership)
Adria Devius Tiono
A Marketing planto relaunch energen milkuit back into market
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis (Open)
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
BPI Irwin, 1988
 Buku Teks
Mochamad Racka Nugroho Maulana Putra
Strategi Pemasaran untuk Line Indonesia = Marketing Plan for Line Indonesia
Fakultas Teknik Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Dian Karina Paramita
The Anaysis of Marketing Strategy for Pt Asuransi X SME Takaful Product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis (Open)