Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention

Pengaruh information quality dan self-efficacy terhadap intention to re-use mobile wallet: studi kasus: OVO = The influence of information quality and self-efficacy on intention to re-use mobile wallet: case study: OVO

Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study

Pengaruh pemasaran viral terhadap niat pembelian konsumen (Studi pada pengguna media sosial di DKI Jakarta) = Effect of viral marketing to purchase intention (Case study on social media users in Jakarta)

Privacy boundaries in personalized advertisement and its effects on attitude towards the advertisement and purchase intention on social media = Pengaruh dari batasan privasi di iklan yang dipersonalisasi kepada sikap terhadap iklan dan niat untuk membeli dalam sosial media.