Oppusunggu, Febrina Jemimah Tangima Aritonang
Analisis Pengaruh Brand Authenticity terhadap Brand Loyalty pada Brand Fashion Apparel di Generasi Z Jabodetabek = Analysis of the Influence of Brand Authenticity on Brand Loyalty on Fashion Apparel Brands in Generation Z Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Aryaguna Sudirjo
Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pengguna Mobile Payment: Peran Moderasi Alternative Attractiveness (Studi pada Generasi-Z di Indonesia) = Analysis of Factors that Influence Users’ Mobile Payment Loyalty: The Moderation Role of Alternative Attractiveness (Study on Generation-Z in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Clarissa Arditha Putri
Financial Literacy and Its Impact on Objective-Oriented Investment Behavior Among Generation Z in Jabodetabek = Literasi Keuangan dan Pengaruhnya terhadap Perilaku Investasi Berorientasi Tujuan pada Generasi Z di Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Ida Bagus Ananta Karisma
Hubungan ciri karakter generasi Z dengan faktor keluarga, pilihannya terhadap cara pengajaran, pekerjaan yang diinginkan, dan pandangan mereka terhadap masalah sosial: studi kasus mahasiswa FMIPA UI = Character of generation Z relationship with family factors, their choice toward teaching method, desired occupation and their views of social problem: case study of students of FMIPA UI
2019
 UI - Skripsi Membership
Muhammad Luqman Fauzan
Strategi Employee Value Proposition Sebagai Daya Tarik dan Retensi Karyawan Generasi Z (Studi Kasus PTMI) = Employee Value Proposition Strategy as Attractiveness and Retention of Generation Z Employee (Case Study PTMI)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership