Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Analisis pengaruh celebrity endorsement terhadap persepsi konsumen atas corporate image, corporate credibility dan corporate loyalty studi pada: xl axiata = Effect of celebrity endorsement on consumer's perception of corporate image corporate credibility and corporate loyalty: case study xl axiata

Optimalisasi saluran pemasaran digital dan implementasi strategi peningkatan exposure pada UMKM ultimate education = Digital marketing channel optimisation and application of Search Engine Advertising (SEA) and social media Advertising for SMEs

Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention

Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli. Studi kasus: pertamax pertamina = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention. Case study: pertamax pertamina