Pengaruh Perceived Value Terhadap Niat Membeli Musik Digital: Studi Pada Platform Musik Digital Berbasis Kepemilikan = The Effect of Perceived Value on Purchase Intention of Digital Music: A Study on Ownership-Based Digital Music Platform

Analisis pengaruh perceived value terhadap Continued Use Intention pengguna premium dan Purchase Intention pengguna freemium pada platform streaming musik : studi kasus spotify = Analysing the role of perceived value toward Continued Use Intention in premium users and purchase intention in freemium users of platform streaming music : case study spotify

Analisa pengaruh price discount terhadap store image dan purchase intention produk smartphone Studi Kasus: Produk Samsung Galaxy pada Okeshop = Analysis of the price dicount towards the store image and purchase intention for smarthphone product Case Study L Samsung Galaxy production Okeshop.

Pengaruh brand origin dan product usage experience terhadap persepsi kualitas dan minat beli produk musik = The influence of brand origin and product usage experience towards perceived quality and purchase intention of music products

Analisis Peran Monetary Value, Enjoyment Value dan Social Value serta Game Affordance Terhadap In-Game Items Purchase Intention pada PUBG Mobile = Role of Monetary Value, Enjoyment Value, and Social Value along Game Affordance Towards In-Game Item Purchase Intention in PUBG Mobile Analysis